Results Taking over and transforming the social media presence of a major coffee chain, building a Gen Z community and driving measurable brand and business results.
20M+
target users reached
+30%
average check growth
+50K
followers gained on IG
3%
engagement rate achieved
1M+
viral reach from ambassador activity
25K+
audience actions within communities
Campaign spotlight
🥉 2× Bronze — Tagline AwardsPivoting to delivery during COVID-19 lockdown. When lockdowns hit, Cofix's offline model was at risk. We rebuilt the entire content and media strategy in days: geo-targeted ads, remarketing to loyalty users, and messaging shifted from brand image to delivery.
Read the full case study on Tagline ↗Context Cofix is a fast-growing coffee chain with a value proposition built around fixed low prices. The brand had been managing social media in-house and handed full control of all channels to our agency team. The brand needed to become relevant to a younger audience and build real community, not just broadcast content.
Challenge Build Cofix into a love brand among young audiences, drive footfall to cafes, and grow an engaged community, while adapting the global campaign "Nothing But" for social media and refreshing the entire visual and communication approach to fit Gen Z expectations.
Strategy We repositioned the brand's social tone from product updates to lifestyle identity: young, bold, creative people who happen to love coffee. The global "Nothing But" campaign was adapted for social with visual trends at the center, supported by a content system that tested new formats continuously and promoted winners to the regular plan.
Execution Refreshed the full visual concept around lifestyle photography of young people in urban settings. Produced all content in-house: posts, stories, video across campaigns and product launches. Built an ambassador program that grew organically into a UGC engine, generating 1M+ viral reach. Managed 100% of community interactions to maintain brand tone throughout.