Hi! My name is Maria Tkachenko.
I'm a marketing leader and brand strategist with 12+ years of experience building consumer and tech-driven brands across subscriptions, digital products, and international markets.
Since 2011, I've been building and scaling brands across consumer, tech, subscription, and digital products. I know how to turn complex products into brands people instantly understand and genuinely connect with.
So here are some examples of the brands, systems, and campaigns I've built over the years.
Selected works
Archive
More projects — coming soon.
Publications
Budget Brand Positioning
Brand transformation
Expert Commentary
Industry Insight
Marketing Conspiracies (Podcast)
The Anatomy of Advertising (Podcast)
Jury Member, E+ Awards (formerly Effie), 2024
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